LUXFONDE

-Thoughts on LUXFONDE-

Why did I create LUXFONDE?

That’s because…

When customers with severely damaged hair come to the salon to do up their hair, the damaged section is usually cut off. Treatment is then done if necessary to repair their hair.

However, I feel that in recent years…

When I pay attention to the hair of customers who visit our salon, the reality is that there are many more people these days with not just severely damaged hair, but also hair and scalp issues!
Of course, that’s not only a problem in Japan, but the same is true for Western and Asian people as well!!

To make everyone in the world more beautiful…
And to solve the troubles of people with hair and scalp issues…
I am only one individual, and there’s a limit to the power of one person…

That’s why after thinking about it, the solution I came up with was to set up a hair care brand that has never existed before and share it with people all over the world!

If I do that, even those who are too busy to visit salons can solve their hair and scalp issues!

I believed “that’s the only way,” and so I made the most of my 20 years of experience and knowledge as a hairdresser to do this. 4 years after I initially conceptualized the brand,

LUXFONDE was born!!!

Hydrate your hair and scalp.

By improving and caring for your scalp, which is the foundation for your hair, your hair will become even more beautiful and robust. With an amino acid base, it is infused with large amounts of keratin, which is the major component of hair, as well as numerous types of proteins in a well-balanced formula. The first cosmetic product for the hair and scalp in the industry has been born.

A focus on hair

There are many hair care products in the world.

How is LUXFONDE different from other hair care products? For a long time, we have collected voices from salons and customers, focused on the fact that “creating a good base” is the most important factor in caring for the hair and scalp, and succeeded in creating a well-balanced formula of major components necessary for that using the latest technology. LUXFONDE was born with the purpose of making it “possible to care for your hair at home in the same way that a salon would do so.”

Our focus on Made in Japan

There are many factories in the world that make products at cheap prices. However, LUXFONDE’s manufacturing business partners’ factories are in Japan. We partner directly with only factories that we have judged to have advanced technology, pride, and a focus on uniqueness, and manufacture our products. We think that by not only maintaining cleanliness in the factories, but also the latest equipment, and…by making the environment beautiful and comfortable, we can create amazing hair care products that are one-of-a-kind.

Our focus on research and development

Our company’s founders have more than 20 years of experience as beauticians and repeatedly “research and test” [more than 10,000 customers’ hair types, scalp conditions, and hair damage levels] on-site at the salon, and only manufacture products that can be sold with pride and without compromise. Furthermore, there are many different types of hair and water environments in the vast world. We have also repeatedly conducted tests on-site in Europe, Asia, and all over the world so that everyone can use LUXFONDE and have consistent results. VICHELIA conducts research and development daily.